The Corner

Elections

The O’Rourke Campaign’s Missing Outreach

Tim Alberta has a lengthy article titled, “Did Beto Blow It?” This detail stood out:

The black-and-white coloring of the O’Rourke insignia is thematically suiting — hip, futuristic, politically neutral — speaking to the campaign’s slick approach to marketing. The candidate’s online merchandise store offers some variations of the monochrome style. One is a colorful design, oranges and blues, targeting Hispanics: “Beto Por Texas.” Another is geared toward the LGBT community, with the standard “BETO” font splayed over a pride flag. But there is one curious oversight: Nothing in the store says, “Republicans for Beto.” When I searched that phrase online, I found a T-shirt on Amazon with a single review (three stars), as well as an unofficial Facebook page with 211 likes. That was it — no sanctioned apparel, no grassroots organization and certainly no coordinated effort on behalf of the campaign.

Ramesh Ponnuru — Ramesh Ponnuru is a senior editor for National Review, a columnist for Bloomberg Opinion, a visiting fellow at the American Enterprise Institute, and a senior fellow at the National Review Institute.

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