The Corner

Brilliant in Its Conception

That’s what you have to say about the Bush campaign. Their basic strategic idea from the beginning wasn’t to go wobbly in an attempt to win “sing voters” as defined by the media. Instead, they wanted to play to the base, and, like in 1994, change the composition of the electorate based on high conservative turn-out (including conservative Democrats, who somehow don’t count as swing voters in the media). That’s exactly what happened. Given the adverse conditions Bush had to deal with in this race–all the bad news–that he won this sort of victory is, among other things, a testament to the strategic and tactical talents of Karl Rove, Ken Mehlman, and the rest of his team. Congratulations guys.


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