Brilliant Spencer Pratt Ad

Go and read Armond White on the weird compelling satirical style of Spencer Pratt’s ads in the Los Angeles mayoral race.

But I think this quiet one is very effective. It reminds me of the Goldwater slogan, “In your heart you know he’s right,” which was easily parried: “In your guts you know he’s nuts.”

This is giving Angelenos a model and vocabulary for admitting what they are really thinking, that Los Angeles needs a serious change, so serious that you’re willing to take this risk.

I think Pratt really should try to engage the creative unions in the city, like the Screen Actors Guild. Hollywood is on the ropes in part because Los Angeles is so hostile to business, and now its streets are not fit for photography. A lot of people have lost work as the American entertainment business travels to New Jersey, or even overseas to London and Ireland.