The Corner

Bush Ads Don’t Work?

Here is pollster Dick Bennett’s take on Bush ads:

“Results from our panel of swing voters show that the first round of Bush advertising is unengaging even after multiple exposures. We will test the first negative Bush ad and have the results for all the ads (including the MoveOn.org and Media Fund ads) available early next week. Panel results from last night indicate that the negative ad is too cluttered for swing voters to retain a cutting negative message. We’ll see if that holds after multiple exposures.”

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