“Even now as I seek help to end my life, there is so much beauty,” says Jennyfer Hatch in a video for a Canadian clothes retailer, Simons.
Hatch is now dead. She was killed on October 23, at her request, after suffering from complications associated with Ehlers Danlos syndrome.
Canadian clothes retailer Simons is actually using suicide to market their products.
No, this isn’t made up. It’s part of a sweeping effort to introduce medically assisted suicide as a treatment for mental illness, PTSD and even children with defects in Canada. pic.twitter.com/LdTH8fLq9I
— Ian Miles Cheong (@stillgray) November 27, 2022
CBC reports:
Peter Simons, chief merchant for the fashion chain, says the documentary project started after meeting Hatch through the MAID program and travelling to Vancouver to talk about working on a unique film.
“We really felt — after everything we’ve been through in the last two years and everyone’s been through — maybe it would resonate more to do a project that’s less commercially oriented and more focused on inspiration and values that we hold dear,” said Simons.
Since when was killing yourself a value Canadians hold dear?