Amazon ’s new donate-the-candidates feature looks great–an easy way for people to donate a little (or more) to their guy. It’s convenient, and it also psychologically makes donating to political campaigns more accessible to people who might not be likely to write a check (for lack of expendible funds, for a general feeling that donating to campaigns is something only the upper classes do).
Best of all, I gather Amazon did this on their own–no FEC mandate or advisory required.
I’m sorry to see, though, that the Bush campaign isn’t on board yet. Heck, I think they should sell their official merchandise on Amazon.