Many conservatives will be dancing on the grave of CNN+, and there’s no getting around the fact that CNN just didn’t put out a sufficiently appealing slate of programming to get enough people to shell out $59.99 per year. But as Discovery’s announcement implied, there was never much reason to pay an additional fee just to get additional CNN programming, when regular CNN was available on basic cable, and it gave you more or less the same thing.
Discovery streaming head J. B. Perrette said that, “In a complex streaming market, consumers want simplicity and an all-in service which provides a better experience and more value than stand-alone offerings, and, for the company, a more sustainable business model to drive our future investments in great journalism and storytelling.”
No, Chris Wallace is not popular enough, but it’s not clear that any news anchor or collection of hosts would get a sufficient number of people shelling out to make a streaming news network sustainable. (Fox Nation comes closest, in part because it has made a subscription to it feel like a tribal symbol — a statement about who you are and what you value. If someone tells you they subscribe to Fox Nation, you probably know how they feel about Donald Trump, Joe Biden, Joe Rogan, Elon Musk, Black Lives Matter, Blue Lives Matter, and Colin Kaepernick.)
In the end, CNN+ didn’t offer anything sufficiently unique. As I noted earlier this month, this streaming service didn’t have a programming equivalent of The Mandalorian or Stranger Things or Bridgerton — something really popular that couldn’t be seen anywhere else. It is hard to imagine what CNN could offer that would be akin to that. Maybe the work of Clarissa Ward in Afghanistan and Ukraine over the past year is the most compelling, jaw-dropping, must-watch television journalism that CNN has done in a while. But I’m still not sure people would subscribe to a separate streaming service just to watch it.
News is unlikely to ever sustain a streaming service, by itself. But it is likely that some form of CNN will appear on any streaming service that emerges from the merger of HBO Max and Discovery+.