Julian Sanchez makes an interesting point, villains earn, heroes inherit:
While the ruthless corporate CEO as villain is pretty much a stock character in modern pop culture, superhero comics have always conspicuously placed successful businessmen on both sides of the hero/villain divide. Yet an interesting, and perhaps counterintuitive, pattern recently occurred to me. Just off the top of my head, here are some of the most prominent superhero characters who have, for some significant chunk of their histories, been portrayed as CEOs of large corporations:
Bruce Wayne (Batman)
Oliver Queen (Green Arrow)
Tony Stark (Iron Man)
Ted Kord (Blue Beetle)
Here are the first four CEO supervillains who spring to mind:
Lex Luthor
Wilson Fisk (Kingpin)
Adrian Veidt (Ozymandias)
Norman Osborn (Green Goblin)
Ok, comics geeks, pop quiz: What do the four heroes and the four villains each have in common?
The answer is that none of the four heroes founded the corporations that bear their family names: Each of them inherited their wealth. In some cases the heroes bear substantial responsibility for the success of their companies, but in the case of Stark and Kord, this is primarily a function of their scientific and inventive genius, not their business acumen. All but Wayne have, for some portion of their history, faced financial difficulties as a result, either losing or surrendering control of their companies at least temporarily.
For the supervillains, precisely the opposite is true. While the TV show Smallville and a handful of one-off comics depict Luthor as born to wealth, he has typically been portrayed as a child of abusive, impoverished parents who rose from the mean streets of Suicide Slum to found LexCorp. Fisk, too, grew up poor and bullied. Veidt describes his parents as an ordinary, unremarkable couple, and it’s implied that they are working or lower-middle class. [Update: As a commenter notes, I’m misremembering: Veidt’s parents were actually wealthy, but he chose to give away his inheritance to charity as a teenager in order to start from nothing.] Osborn’s father was an industrialist who raised Norman in relative luxury… but also an abusive alcoholic who lost the business and his fortune before Norman was college aged, requiring him to effectively start over from scratch. While Kingpin’s wealth comes almost entirely from his criminal operations, with the “legitimate business” of Fisk Enterprises serving primarily as a front, the others seem to have earned most of their wealth by more-or-less legal means.
Now this ought to be at least somewhat surprising. Conventional wisdom, and the vast majority of popular film and fiction outside the superhero genre, suggest that the heroic characters—the ones we admire and identify with—ought to be the ones who earn success through their own merits after a long struggle, while the villains are snobbish children of undeserved privilege. When it comes to the most famous businessmen in comics, though, we find that just the reverse is the case! While on the surface, for instance, the rivalry between Luthor and Superman pits cosmopolitan, urban corporate wealth against humble American rural values, it has also often been stressed that Luthor resents Superman for simply being born with spectacular abilities that dwarf Luthor’s hard-won achievements. What might be going on here?
While the pattern in comics inverts the meritocratic ideal that seems to rule in most modern American fiction, it fits quite naturally with a pre-capitalist aristocratic ethos, which persisted at least through the early 20th century in the form of Old Money’s contempt for the nouveau riche….