The Corner

Cover Oregon Halts Psychedelic Ad Campaign

You probably remember the TV, radio, print, and online ad campaign for Cover Oregon, the state’s health exchange. The $8 million marketing effort made the news a few months back with its slogan “Long Live Oregonians” and its psychedelic design. Here are some of the lyrics:

We fly with our own wings.

Care about the same things.

We stand strong together.

So let me hear you say.

We fly with our own wings.

Dreamin’ all the big dreams.

Long live Oregonians; We’re free to be healthy.

Long live Oregonians; we’re free to be healthy.

Three days ago, we learned the campaign was suspended because the state still didn’t have a functioning website for the exchange. The Washington Post reports:

Three months after it was supposed to go live, Oregon’s exchange is yet to launch, and the state has had to rely exclusively on paper applications. Cover Oregon hired more than 400 workers to manually process the applications.

An estimated 36,000 Oregonians have thus far enrolled through Cover Oregon, including about 12,000 in private health insurance and about 24,000 in the Oregon Health Plan. Thousands of others have been determined eligible for health coverage starting Jan. 1 but have still not enrolled.[…]

Officials said the ads were meant to be hip and celebratory to help Cover Oregon attract young and healthy people. Whether they helped is not known — the exchange has not released a breakdown of enrollees by age.

The plan was to spend $20 million on the ad campaign, and that may still happen if Cover Oregon manages to fix the website. Oregon’s efforts may be more entertaining than most, but it’s far from being the only state with a poorly functioning health-insurance exchange.

 

Veronique de Rugy — Veronique de Rugy is a senior research fellow at the Mercatus Center at George Mason University.

Most Popular

PC Culture

Hate-Crime Hoaxes Reflect America’s Sickness

On January 29, tabloid news site TMZ broke the shocking story that Jussie Smollett, a gay black entertainer and progressive activist, had been viciously attacked in Chicago. Two racist white men had fractured his rib, poured bleach on him, and tied a noose around his neck. As they were leaving, they shouted ... Read More
Politics & Policy

The Strange Paradoxes of Our Age

Modern prophets often say one thing and do another. Worse, they often advocate in the abstract as a way of justifying their doing the opposite in the concrete. The result is that contemporary culture abounds with the inexplicable — mostly because modern progressivism makes all sorts of race, class, and ... Read More
PC Culture

Fake Newspeople

This week, the story of the Jussie Smollett hoax gripped the national media. The story, for those who missed it, went something like this: The Empire actor, who is both black and gay, stated that on a freezing January night in Chicago, in the middle of the polar vortex, he went to a local Subway store to buy a ... Read More
World

Ilhan Omar’s Big Lie

In a viral exchange at a congressional hearing last week, the new congresswoman from Minnesota, Ilhan Omar, who is quickly establishing herself as the most reprehensible member of the House Democratic freshman class despite stiff competition, launched into Elliott Abrams. She accused the former Reagan official ... Read More
U.S.

White Progressives Are Polarizing America

To understand how far left (and how quickly) the Democratic party has moved, let’s cycle back a very short 20 years. If 1998 Bill Clinton ran in the Democratic primary today, he’d be instantaneously labeled a far-right bigot. His support for the Religious Freedom Restoration Act, the Defense of Marriage Act, ... Read More
Elections

One Last Grift for Bernie Sanders

Bernie Sanders, the antique Brooklyn socialist who represents Vermont in the Senate, is not quite ready to retire to his lakeside dacha and so once again is running for the presidential nomination of a party to which he does not belong with an agenda about which he cannot be quite entirely ... Read More
PC Culture

Merciless Sympathy

Jussie Smollett’s phony hate-crime story could have been taken apart in 24 hours, except for one thing: Nobody wanted to be the first to call bullsh**. Who will bell the cat? Not the police, and I don’t blame them. Smollett is a vocal critic of President Donald Trump who checks two protected-category ... Read More