The Corner

D.C. Soccer Team to Help Promote Obamacare

D.C. United, Washington D.C.’s Major League Soccer franchise, will team up with the District to help get residents to sign up for its health-care exchange that begins enrollment next month. The team will promote the exchange, which is called DC Health Link, by having a presence on the field and during pre-game tailgates, as well as a public address announcement.

The Washington Times reports that officials reached out to D.C. United because of its younger, minority fan base, “making this an important avenue to reach uninsured/underinsured populations.”

“This partnership will help us inform a key group of District residents that can be hard to reach about new opportunities to obtain health insurance,” the chair of the exchange’s board said. A White House deputy press secretary took to Twitter to celebrate the news:

D.C. United will begin its promotion on October 4, three days after the exchange opens.

D.C. United is the second professional sports franchise to announce a partnership with one of the law’s state exchanges. Last month, the NFL’s Baltimore Ravens said they would promote Maryland’s exchange.


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