Another Christmastime commercial that drives me nuts is the one(s) for Kay Jewellers. The husband/boyfriend buys the missus/girlfriend a diamond whatever and she gives him some sugar. The tagline as they smooch is “Every Kiss Begins with Kay.” Now, I understand that it’s also a pun (“kiss” begins with “K”, har har har), but if every kiss begins with a bauble from the jewelers then, well, your wife’s a whore.