General Mills is celebrating gay-pride month with one of its most famous breakfast cereals. The Huffington Post reports that the Minnesota food conglomerate is bringing Lucky Charms out of the closet.
The new campaign centers around the leprechaun-loving toasted-oat-and-marshmallow cereal and uses the handle #LuckyToBe. General Mills announced the campaign in the video above and in a press release sent to homosexual lobbying group GLAAD, in which the company declared, “We’re celebrating Pride month with whimsical delight, magical charms, and two new rainbow marshmallows. . . . If you’re lucky enough to be different, we’re celebrating you.”
Of course, General Mills has long been a nemesis of activists concerned about childhood obesity; no word yet on whether the #LuckyToBe campaign will prove sufficient to charm Michelle Obama. But who knows? Given President Obama’s own “evolution” on homosexual marriage, perhaps the magically delicious cereal will soon be standard fare at the White House breakfast table.