We’re getting a flood of orders for Choosing the Right College, and no doubt the reason is the season: now if the time when high school juniors (and their parents!) start the grinding process of selecting colleges. How they could even think of doing that without our new, 950-plus page monster — it provides super-informed, mega-detailed analyses of over 120 top public and private U.S. colleges and universities — is a mystery. If you have a child or grandchild, a niece or nephew or neighbor, about to embark on the college search, make sure they do it with the aid of this all-important book. The 2004 NR edition of Choosing the Right College: The Whole Truth about America’s Top Schools costs only $29.95 (that includes shipping and handling). It makes a great gift for the special kid or even the local school or your alma mater (donate one to the guidance office or library — we’ll even include a nice gift card that says it’s from you!). Order here.