The Corner

Google to Bias Search Engine Based on ‘Facts’

Google plans to bias its search engines in favor of the supposedly factual accuracy of the sites to which it links. From the New Scientist story:

THE internet is stuffed with garbage. Anti-vaccination websites make the front page of Google, and fact-free “news” stories spread like wildfire. Google has devised a fix — rank websites according to their truthfulness.

Google’s search engine currently uses the number of incoming links to a web page as a proxy for quality, determining where it appears in search results. So pages that many other sites link to are ranked higher. This system has brought us the search engine as we know it today, but the downside is that websites full of misinformation can rise up the rankings, if enough people link to them.

A Google research team is adapting that model to measure the trustworthiness of a page, rather than its reputation across the web. Instead of counting incoming links, the system — which is not yet live — counts the number of incorrect facts within a page. “A source that has few false facts is considered to be trustworthy,” says the team (arxiv.org/abs/1502.03519v1). The score they compute for each page is its Knowledge-Based Trust score.

As the old saying goes, there are facts — and then, there are facts. These days a lot of things are called “facts” that aren’t — often surrounding heated political and cultural controversies.

That is why I think Google’s plan will open the door for profound political, cultural, or ideological bias in what should be a neutral function. Perhaps that is the point.

Most Popular

What or Who Decides This Election?

We know where to watch in the next few weeks but have no real idea what we will be watching. Yet pundits, the media, and the Left seem giddy that their polls show a Trump slump, as if they have learned nothing and forgotten nothing from 2016. But in truth, the news cycle over the next three months may well favor ... Read More

What or Who Decides This Election?

We know where to watch in the next few weeks but have no real idea what we will be watching. Yet pundits, the media, and the Left seem giddy that their polls show a Trump slump, as if they have learned nothing and forgotten nothing from 2016. But in truth, the news cycle over the next three months may well favor ... Read More
Media

A Brutal Assessment of Cable News

On the menu today: An MSNBC producer resigns, and metaphorically nails 95 theses to the doors of cable news, spotlighting how the industry has failed in its duties to inform the public; the president has another pyrotechnic explosion of a television interview; unnamed White House staffers whisper that the ... Read More
Media

A Brutal Assessment of Cable News

On the menu today: An MSNBC producer resigns, and metaphorically nails 95 theses to the doors of cable news, spotlighting how the industry has failed in its duties to inform the public; the president has another pyrotechnic explosion of a television interview; unnamed White House staffers whisper that the ... Read More
World

Massive Explosions Devastate Beirut

A series of massive explosions detonated in Beirut on Tuesday, with footage showing a mushroom cloud and shockwave emanating from the city port. [embed]https://twitter.com/air_intel/status/1290676373485490177[/embed] It is still unclear what caused the explosions. Lebanese security forces claimed the ... Read More
World

Massive Explosions Devastate Beirut

A series of massive explosions detonated in Beirut on Tuesday, with footage showing a mushroom cloud and shockwave emanating from the city port. [embed]https://twitter.com/air_intel/status/1290676373485490177[/embed] It is still unclear what caused the explosions. Lebanese security forces claimed the ... Read More
Elections

The Burning Times

Welcome to The Tuesday, a weekly newsletter about politics, language, culture, pedantry, partisan pyromania, and suchlike. The Right loves a factional brawl, and the past week brought a pentagonic crossfire between Peggy Noonan, Mona Charen, Charlie Sykes, Ramesh Ponnuru, and David French, five right-leaning ... Read More
Elections

The Burning Times

Welcome to The Tuesday, a weekly newsletter about politics, language, culture, pedantry, partisan pyromania, and suchlike. The Right loves a factional brawl, and the past week brought a pentagonic crossfire between Peggy Noonan, Mona Charen, Charlie Sykes, Ramesh Ponnuru, and David French, five right-leaning ... Read More