I run through some of the alternatives, and their pros and cons, at Bloomberg View.
It might be tempting, for example, to portray Trump as a misogynist. But some liberals worry that doing so will compound Clinton’s deficit among men. Democratic strategist David Axelrod suggests that Clinton stay away from this criticism because it’s unnecessary: “I think the behavior that would drive women to react negatively to him is pretty evident, and you don’t need to make that the focus of your campaign.”
Clinton could attack Trump instead as a con man and a fraud. But the message may not be effective coming from her. Most voters don’t think she’s honest either, and think she too is looking out primarily for herself. Besides, she doesn’t need to gain support from people who are being fooled by Trump; she needs to win over people who dislike him but dislike her too. . . .