The video “Kony 2012” went viral on YouTube on March 5, and has been watched over 32 million times so far. Made by three young filmmakers with the Invisible Children organization, the video’s focus is to inform about and urge the arrest of the demonic African Lord’s Resistance Army chief Joseph Kony, who specializes in abducting and enslaving children in his mad quest to seize power in Uganda. This had been one of the most unheard of world’s worst human-rights situations, hence the advocacy group’s name, “Invisible Children.” I first learned of the video last night from my 18-year-old high schooler, whose viewing tastes range from college basketball to NBA games; he noticed “everybody” had put it on Facebook. In 2005, the International Criminal Court issued a warrant against Kony and his top leaders for crimes against humanity, and, two years ago, to help secure Kony’s arrest, Congress authorized President Obama to send military advisers to Africa, which he finally did last October. Will Kony finally meet his match in the power of social media?