It’s important to note that Lakoff is wrong to assert that conservatives are somehow winning these media terminology battles on a regular basis. The liberal media elite HATES to say the words “partial-birth abortion,” and it usually comes with the “what abortion opponents refer to as” lingo. The media HATES to use “tax relief.” The preferred term is “tax cuts,” and “tax cuts for the rich” unquestionably would be used more than “tax relief.”
Compare that to the media’s regular usage of liberal sales terms (“gay marriage” or “patient’s Bill of Rights,” for example), and especially their pretense that the liberal Democratic base is composed of “women’s groups,” “civil rights groups,” “consumer groups,” “public interest groups,” and “environmentalists.”