The Corner

Lying as P.R.

Sheena Iyengar explains that people resent it when the government imposes taxes to get them to consume less soda. But there’s a solution! Pretend that the point of the tax is to raise revenue. “[P]roponents of the tax must choose their words very carefully.”

Ramesh Ponnuru is a senior editor for National Review, a columnist for Bloomberg Opinion, a visiting fellow at the American Enterprise Institute, and a senior fellow at the National Review Institute.

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