The Corner

McDonald’s As Cultural Null Entropy Bin

The Golden Arches has become a culture free-zone for people of the world seeking to take a break from culture:

Indeed, despite its vaunted reputation as a juggernaut of American culture, McDonald’s has come to function as an ecumenical refuge for travelers of all stripes. This is not because McDonald’s creates an American sense of place and culture, but because it creates a smoothly standardized absence of place and culture — a neutral environment that allows travelers to take a psychic time-out from the din of their real surroundings. This phenomenon is roundly international: I’ve witnessed Japanese taking this psychic breather in the McDonald’s of Santiago de Chile; Chileans seeking refuge in the McDonald’s of Venice; and Italians lolling blissfully in the McDonald’s of Tokyo.

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