The Corner

A Media Trainer’s Advice to Palin

Via e-mail:

As a media trainer, I tell CEOs that the worst thing they can do is try to fake it when they don’t know the answer.  Better for Palin to say, “I don’t know that detail, but I will be surrounded by people who do, and in the meantime, what I DO know is this………………”  Her goal should be to drive home the point that what counts is the philosophy and judgment she brings to the table, not the little s__t.


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