1. Romney tried to win while leaning on only one leg of the the old Reagan coalition: jobs, jobs, jobs, economy, economy, economy. Against a president with a poor record on the economy, he lost.
2. The money guys bought the GOP nomination for a candidate voters didn’t like very much. Romney won by pummeling his opponents with negative ads. He lost the same way because he did not have a five-to-one money advantage over Obama.
3. Either we figure out how to win a much larger share of the Latino vote or the conservative movement could be over. The “truce” — Rove’s Crossroads strategy — is a clear failure. I think social issues are part, but only part, of a serious effort to appeal to Latino voters. We also need to show them we care about them by doing something about the DREAM Act, and religious conservatives should take the lead on this.
4. The Obama electorate defeated marriage. I’m guessing we lose at least three of tonight’s four races, and maybe four of the four. We were outspent eight-to-one — and no one was willing to speak for marriage, while the whole Democratic establishment and Hollywood campaigned for marriage. Last night really is a big loss, no way to spin it.