On Wednesday, MSNBC tweeted a link to the story about an upcoming Cheerios commercial featuring a biracial familyby by saying that “maybe the rightwing will hate it.”
The ad, set to air during Sunday’s Super Bowl, is a follow-up to a previous Cheerios commercial that featured the same family. The MSNBC.com article reports that the original ad “sparked a backlash” on social media, but seems to make an assumption about the critics’ political persuasions without offering any evidence.
MSNBC came under fire last month over a similar issue when a panel on Melissa Harris-Perry’s end-of-the-year show mocked Mitt Romney for having an adopted black grandson. Harris-Perry later apologized.
A few hours later, MSNBC tweeted that it was deleting the offensive tweet:
We are deleting the earlier offensive tweet. It does not reflect msnbc's position and we apologize.
— MSNBC (@MSNBC) January 30, 2014