…finally goes completely, irreversibly nuts. Ads for ‘junk food’ are to be banned during British children’s TV programming (a step that has, incidentally, had no effect on childhood obesity trends in Sweden, where such a ban is already the law), and then, adding absurdity to arrogance, there’s this:
“Sugar, salt and fat-laden foods such as sweets or burgers will display red labels on their packaging to signify they should be eaten sparingly, with ‘virtuous’ foods such as vegetables marked green to encourage their consumption. Foods such as cheese, high in fat but nutritious, will be labelled amber.”
No word on the future of Marmite.