The Corner

News you can lose

Old media dinosaurs looking to the Internet to make up for declining print sales will find this analysis disquieting:

In the first three months of this year, the average amount of time visitors spent on newspaper sites fell by 2.9% to 44 minutes and 18 seconds per month, or less than 1½ minutes per day. In the same period, the average number of pages viewed per unique site visitor dropped by 6.6% to 47.2 per month…

The decline in the average duration of sessions at newspaper web pages suggests that visitors are not utilizing the industry’s sites as primary destinations, but, rather, as places to episodically view individual articles highlighted by Google News, Drudge, Digg, blogs or any of the thousands of other places they might be.

So, if you happen to see a link at, say, NRO to something in the Minneapolis Star-Tribune, you’ll click and read it, and then go away and not return to the paper until you click another link that tickles your fancy. That’s a hard model to sell to advertisers.

American newspapers have only themselves to blame. Instead of recognizing the necessity to reinvent their approach online, for the most part they simply transferred their old dullness to the new technology. Their print drabness derived mostly from the complacency of their local monopoly, and that’s the one thing you can’t transfer to the Internet. It will take more than the web to save these sclerotic franchises.

Mark Steyn is an international bestselling author, a Top 41 recording artist, and a leading Canadian human-rights activist.

Most Popular

White House

Hell, Yes

Editor’s Note: If you would like to read more pros and cons on voting for President Trump, further essays on the subject, each from a different perspective, can be found here, here, here, here, and here. These articles, and the one below, reflect the views of the individual authors, not of the National ... Read More
White House

Hell, Yes

Editor’s Note: If you would like to read more pros and cons on voting for President Trump, further essays on the subject, each from a different perspective, can be found here, here, here, here, and here. These articles, and the one below, reflect the views of the individual authors, not of the National ... Read More

Another Pollster Sees a Trump Win

The Trafalgar Group’s Robert Cahaly is an outlier among pollsters in that he thinks President Trump will carry Michigan, Pennsylvania, or both, and hence be reelected with roughly 280 electoral votes. (I explained his thinking here.) Last week another pollster, Jim Lee of Susquehanna Polling and Research, ... Read More

Another Pollster Sees a Trump Win

The Trafalgar Group’s Robert Cahaly is an outlier among pollsters in that he thinks President Trump will carry Michigan, Pennsylvania, or both, and hence be reelected with roughly 280 electoral votes. (I explained his thinking here.) Last week another pollster, Jim Lee of Susquehanna Polling and Research, ... Read More
Economy & Business

Daylight Savings Forever

Before I became a parent, I didn't have especially strong feelings about the time shifting by an hour twice a year. Like most people I was aware of the downsides -- increased car accidents, schedule confusion, etc. -- and I figured it would be better to knock it off. But I didn't feel personally offended by ... Read More
Economy & Business

Daylight Savings Forever

Before I became a parent, I didn't have especially strong feelings about the time shifting by an hour twice a year. Like most people I was aware of the downsides -- increased car accidents, schedule confusion, etc. -- and I figured it would be better to knock it off. But I didn't feel personally offended by ... Read More

Hunter Biden on Tape?

In a newly released recording, a man purported to be Hunter Biden is heard rambling about (a) his legal representation of Patrick Ho, a convicted former Hong Kong official he refers to as “the f***ing spy chief of China”; (b) his business dealings with Ye Jianming, the corrupt Chinese high roller, whom Hunter ... Read More

Hunter Biden on Tape?

In a newly released recording, a man purported to be Hunter Biden is heard rambling about (a) his legal representation of Patrick Ho, a convicted former Hong Kong official he refers to as “the f***ing spy chief of China”; (b) his business dealings with Ye Jianming, the corrupt Chinese high roller, whom Hunter ... Read More