Much of Barack Obama’s political success can be traced to a database listing contact information for millions of people, a tool that has proved invaluable in raising record sums of money and organizing a national volunteer network.
Now Obama’s presidential campaign is increasingly using the list to beat back media messages it does not like, calling on supporters to flood radio and television stations when those opposed to him run anti-Obama ads or appear on talk shows.
It did so as recently as Monday night, when it orchestrated a massive stream of complaints on the phone lines of Tribune Co.-owned WGN-AM in Chicago when the radio station hosted author David Freddoso, who has written a controversial book about the Illinois Democrat.
The latest use of the database, called the Obama Action Wire, is proving yet another new and potentially powerful tactic in the closing weeks of a campaign that has already been dominated by Internet-based messages and media.