The Corner

The Obama State Department Parodies Itself

U.S., EU, and Ukrainian government accounts have been using the Twitter hashtag “#UnitedforUkraine” in the messages they broadcast on the social network about the situation between Russia and Ukraine (see some examples). Today, the Russian Foreign Ministry’s Twitter account started using it in their messages too. Like this one, relaying a quote from John Kerry’s hockey buddy and Russian foreign minister Sergey Lavrov:

In total seriousness, the State Department’s top spokesman expressed hope that this might be a breakthrough, representing a kind of commitment from the Russians (rather than, you know, a joke):

But at today’s State press briefing today, when Psaki was asked about how Russia has adopted #UnitedforUkraine, she was less sanguine. ”I don’t think they’re living by their hashtag,” she said. Now that’s cringeworthy — nearly perfect public diplomacy undone by inconsistency, a messaging mistake as old as the ages.

Perhaps that issue was less important when Psaki’s tweet was part of a coordinated show of force by the U.S., with another State Department official deploying another social network around the same time:

Because one might easily ask: How many selfies does the hashtag have?

Patrick BrennanPatrick Brennan is a writer and policy analyst based in Washington, D.C. He was Director of Digital Content for Marco Rubio's presidential campaign, writing op-eds, policy content, and leading the ...

Most Popular

Elections

About That ‘Broken Algorithm’

Of all the loopy assertions made at the press conference President Trump’s legal team conducted last Thursday, the one that has been most roundly derided is the since-ousted Sidney Powell’s claim that the national popular vote was such a landslide for President Trump “that it broke the algorithm that had ... Read More
Elections

About That ‘Broken Algorithm’

Of all the loopy assertions made at the press conference President Trump’s legal team conducted last Thursday, the one that has been most roundly derided is the since-ousted Sidney Powell’s claim that the national popular vote was such a landslide for President Trump “that it broke the algorithm that had ... Read More
Books

Jordan Peterson v. the Publishing Mob

Staff at Penguin Random House Canada have “confronted management” about the decision to publish Jordan Peterson’s book in an “emotional town hall,” Vice reports. Peterson’s Beyond Order: 12 More Rules for Life will be released in March 2021. Apparently, one “junior employee who is a member of the ... Read More
Books

Jordan Peterson v. the Publishing Mob

Staff at Penguin Random House Canada have “confronted management” about the decision to publish Jordan Peterson’s book in an “emotional town hall,” Vice reports. Peterson’s Beyond Order: 12 More Rules for Life will be released in March 2021. Apparently, one “junior employee who is a member of the ... Read More
U.S.

The Coming Anti-COVID Restriction Backlash

The backlash is coming. It already seems clear that the first major political and cultural eruption of the Biden years will be a roiling populist backlash against the next round of COVID restrictions. We saw this sentiment play out in sporadic anti-lockdown demonstrations last spring, and it has driven ... Read More
U.S.

The Coming Anti-COVID Restriction Backlash

The backlash is coming. It already seems clear that the first major political and cultural eruption of the Biden years will be a roiling populist backlash against the next round of COVID restrictions. We saw this sentiment play out in sporadic anti-lockdown demonstrations last spring, and it has driven ... Read More
Elections

To ‘Steal’ an Election

Dan has a good article on the homepage, the main point of which is that the system worked, since Trump’s efforts to reverse the election failed. Certainly I agree with him about that. But he also finds charges that Trump tried to “steal” the election “overheated.” Since I made such a claim myself, I ... Read More
Elections

To ‘Steal’ an Election

Dan has a good article on the homepage, the main point of which is that the system worked, since Trump’s efforts to reverse the election failed. Certainly I agree with him about that. But he also finds charges that Trump tried to “steal” the election “overheated.” Since I made such a claim myself, I ... Read More