The Corner

U.S.

PETA’s Latest Advertising Antics

(Mike Segar/REUTERS)

One of the more interesting findings from social science is how groupthink makes people dumber. A group of even very smart people who all think alike is more likely to come to stupid decisions than a group with a collectively lower IQ that also has a more diverse arrangement of perspectives. That’s because many of the most productive questions are asked when people don’t all have the same set of priors. (This is why I’ve always argued that any meeting of government policy makers should always have at least one libertarian in the room. Asking, “Why should the government do anything about X at all?” or “Can the government actually fix this problem?” is the best way to begin any conversation about a proposed government intervention.)

Anyway, I bring this up because I would love to be a fly on the wall at PETA when they plan their publicity campaigns. I’ve always wanted to know what the conversation looked like when someone came up with the idea of “Holocaust on Your Plate” in which they claimed that eating animals was just like the Nazi extermination of Jews.

“I’ve got a great idea! Let’s show pictures of starved Jews in the death camps and tell people eating a chicken sandwich is no different.”

Did the assembled geniuses say, in turns, “Brilliant!” “Finally, we’re getting to the heart of the matter!”

Did anyone say “Uh, that’s not a great idea?” Or was the only criticism something like, “Does it go far enough?”

Anyway, that was a long time ago. But it came to mind when I saw the latest display of PETA genius:

I’d just love to hear the internal debates about this. “The Holocaust thing was great, but we gotta focus on what really moves people. Sex sells!”

According to the PETA website, they really think that they’ve got a winner this time. From their website:

“Meat Interrupts Your Sex Life!” That’s the message on new PETA billboards going up this summer in Texas, North Carolina, and Georgia—the country’s top producers of beefpork, and poultry, respectively.

Did everybody behind this campaign really think that Texans, North Carolinians, and Georgians would turn their backs on BBQ and burgers because of this?

Apparently so:

There’s nothing sexy about animal suffering and clogged arteries. PETA’s cheeky billboards will have diners swapping that deadly date-night steak, pork chop, or fried chicken for a vibrant veggie burger in a heartbeat.

Groupthink is a helluva drug.

Most Popular

PC Culture

Hate-Crime Hoaxes Reflect America’s Sickness

On January 29, tabloid news site TMZ broke the shocking story that Jussie Smollett, a gay black entertainer and progressive activist, had been viciously attacked in Chicago. Two racist white men had fractured his rib, poured bleach on him, and tied a noose around his neck. As they were leaving, they shouted ... Read More
World

Ilhan Omar’s Big Lie

In a viral exchange at a congressional hearing last week, the new congresswoman from Minnesota, Ilhan Omar, who is quickly establishing herself as the most reprehensible member of the House Democratic freshman class despite stiff competition, launched into Elliott Abrams. She accused the former Reagan official ... Read More
U.S.

Questions for Those Who Believed Jussie Smollett

The “we reported the Jussie Smollett case responsibly” contention has been blasted to smithereens. Twitter accounts and headlines in the Washington Post, the New York Times, and the Los Angeles Times reported as fact Jussie Smollett’s wildly implausible allegations, and many other journalists did so as ... Read More
PC Culture

Fake Newspeople

This week, the story of the Jussie Smollett hoax gripped the national media. The story, for those who missed it, went something like this: The Empire actor, who is both black and gay, stated that on a freezing January night in Chicago, in the middle of the polar vortex, he went to a local Subway store to buy a ... Read More
U.S.

White Progressives Are Polarizing America

To understand how far left (and how quickly) the Democratic party has moved, let’s cycle back a very short 20 years. If 1998 Bill Clinton ran in the Democratic primary today, he’d be instantaneously labeled a far-right bigot. His support for the Religious Freedom Restoration Act, the Defense of Marriage Act, ... Read More