Planned Parenthood’s Tone-Deaf Mother’s Day Celebration

Planned Parenthood has a lot of bad habits — most notably, of course, its explicit mission of exterminating hundreds of thousands of unborn children each year in the name of “women’s rights.”

But in the age of social media, the group’s rabid pro-abortion agenda has become increasingly apparent, as its Twitter account overflows with “reproductive rights” advocacy delivered in utterly ironic 140-character catchphrases.

This ill-advised tendency was on full display yesterday. As it does every year, Planned Parenthood’s marketing department determined it’d be a superb strategy to use Mother’s Day as a chance to fundraise, and the group’s president, Cecile Richards, tweeted the following message:

Because what mom doesn’t feel most appreciated when her kids choose not to call her or even send a card, but instead spend Mother’s Day on hold with their congressman’s office, waiting to speak with a staffer about the continued availability of employer-funded birth control and taxpayer-funded abortion? And how better to laud our mothers than ensuring that all women can escape motherhood by denying life to their children already alive inside them?

Planned Parenthood echoed Richards’s baffling sentiments by sharing an article intended “to recognize and celebrate moms who have had abortions,” telling the stories of women whose ability to be successful mothers supposedly required that they abort their unwanted pregnancies.

In Planned Parenthood’s deranged playbook, the best way to mark a day intended to glorify the beauty of motherhood is by cheering for women who, for one reason or another, rejected motherhood. And not only that, but the group wants us to ignore our own mothers in favor of advancing the movement to further enshrine abortion rights as a cornerstone of our society.

Yesterday’s distasteful marketing campaign is another reminder that Planned Parenthood and abortion are all but inseparable, so much so that the group is willing to commandeer Mother’s Day to rake up donations and crusade for “reproductive rights.” Its social-media gurus should at least have the decency to recognize how tone-deaf they sound.