The Corner

Promotional Suggestion

Kathryn: When I was a lad in England, newspapers used to promote themselves

by publishing a smudgy or partial photograph of one of their reporters, then

sending him out round the country. Anyone who spotted him and spoke the

correct incantation (YOU ARE RODERICK CRUMBUTTLE OF THE DAILY MIRROR AND I

CLAIM MY £100!) got a modest prize. These things used to run all through

the summer: THIS WEEK OUR MAN IS IN BLACKPOOL! How about we try one of

these stunts? I am willing to be the mystery man. THIS WEEK DERB IS IN

MAUI! Come on, how about it? I could use the R&R.

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