Actually, none other than John O’Sullivan has made this point already:
The Tories think they have elected Hugh Grant. In doing so, they believe, they have solved a nagging existential problem. Until the mid-1980s, the Tory faithful felt themselves the natural party of the middle class. But since then they have drifted apart as the Tories became Thatcherised and the middle class changed its self-image, political opinions and sensibility – became, in a word, “Curtisland” after Richard Curtis of Four Weddings and a Funeral, Notting Hill, and Love, Actually, in which a multi-faith, multi-ethnic London middle class swears terribly but is otherwise awfully nice and holds excruciatingly nice opinions. This is a global phenomenon as parties across the English-speaking world change composition with blue-collar workers moving right and others left. But the Tories don’t know that and would like to be accepted in Curtisland once again.
Meanwhile, some Tories are wondering where the leader is on the big, current issues.