From a D.C.-area mom friend:
just came from the rally and it was a great turnout. my informal eavesdropping/chatting showed that many, many of those folks (and a lot of those people were young families) wouldn’t have been there if it weren’t for Sarah. I know it takes someone pretty special for me to take 5 little ones out at 7 am, drive 45 minutes in traffic and sit outside all morning for a political speech.