As this attractively illustrated post makes clear, Rheingold is, quite clearly, the best beer in America. Nurse Bloomberg is, reportedly, furious with the brewer’s new TV ads which poke fun at the mayor’s ludicrous smoking ban, so much so that some minion (deputy mayor Daniel Doctoroff, a man who really, really needs to get a proper job) called Rheingold to complain. Rheingold’s CEO is, rightly, unrepentant:
“It’s all about freedom of choice, which is one of the things that makes this city so great.”
Well it did, Tom, it did.