Year after year, election after election, minority voters support Democrats by overwhelming margins. In many cases, the minority vote turns the tide elections, and Republicans lose as blacks, Hispanics, and others never even consider voting red. As part of the Growth and Opportunity project announced after the 2012 election losses, the Republican National Committee is on a national outreach campaign making the case that conservative policies are good for all Americans, especially minorities:
Seeking to end the assumption that most minorities will inevitably support the Democratic party, the RNC launched an official review of Republican strategy called the Growth & Opportunity Project. With a special emphasis on attracting young and minority voters, this arm of the GOP has joined with candidates and lawmakers across the country to take the message of freedom and economic opportunity to communities that rarely receive visits from Republicans.
“We’re all focused on showing up in the places where we have not necessarily always been in the past in order to share our message,” Orlando Watson, the RNC’s communications director for black media, told me. He said the RNC has begun minority outreach in Louisiana, Michigan, New Jersey, Virginia, North Carolina, and other states. “We have to share the message of economic growth and education reform with people and let them know that we do care, we are present, and we try to create opportunity for everyone.”
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