I saw a big billboard in downtown NYC today (that’s where I am right now) for “Walking Tall,” the new movie with The Rock. It just struck me as so weird that the star of the movie is called “The Rock.” I actually like him and think he’s a pretty good action star. I just think it’s weird. Other than musicians I can’t think of a time when there’s been a star who goes by such a manufactured name. I’m sure there’s a branch of futurist-libertarian types who look forward to the day when there are no last names at all and we all create our personas. You know, your accountant could be known as The Cruncher. The guy at Kinko’s could be Der Doppelganger. Alec Baldwin could be Bag-of-Rocks. Whatever. I just think it’s kind of fun to think about.