The Corner

Culture

The ‘Spa-like’ Abortion Clinic Has an Unsurprisingly Ridiculous Ad

Carafem is a new Maryland-based abortion clinic that aims to destigmatize abortion. By making the clinic’s premises cheery and “spa-like” and talking about the issue more frankly, they want to “de-medicalize” what is, in the most favorable telling, a very serious medical procedure. And as Stephen Crowder points out, the spa/clinic just released an ad whose flippancy fits perfectly with its messaging:

Patrick Brennan was a senior communications official at the Department of Health and Human Services during the Trump administration and is former opinion editor of National Review Online.

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