Carafem is a new Maryland-based abortion clinic that aims to destigmatize abortion. By making the clinic’s premises cheery and “spa-like” and talking about the issue more frankly, they want to “de-medicalize” what is, in the most favorable telling, a very serious medical procedure. And as Stephen Crowder points out, the spa/clinic just released an ad whose flippancy fits perfectly with its messaging:
https://youtube.com/watch?v=rLOJ2ZmYyfk