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Woke Culture

Target Reportedly Moving ‘Pride’ Items to Back of Store to Avoid the Bud Light Treatment

A shopping cart in a Target store in New York City, November 14, 2017 (Brendan McDermid/Reuters)

A “Target insider” revealed to Fox News that some of the retail giant’s stores, mostly in rural areas of the South, were directed by the corporation to move pride-related merchandise away from the front of their respective locations.

“I think given the current situation with Bud Light, the company is terrified of a Bud Light situation,” the source, who has been a Target employee for nearly two decades, told Fox News. The “insider” claims that managers were further instructed to remove pride-related clothing from mannequins and minimize the signage. Fox News confirmed that stores in South Carolina, Arkansas, and Georgia moved the pride-themed merchandise. 

National Review reported on Target’s “PRIDE” partnership with the brand Abprallen, which sells Satanic-inspired merchandise and products that glorify violence against alleged ‘transphobes.’ Abprallen sells clothing designs showing the phrases “We Bash Back” with a heart-shaped mace in the trans-flag colors, “Transphobe Collector” with a skull, and “Homophobe Headrest” with skulls beside a pastel guillotine, as well as pins saying “Heteronormativity Is A Plague,” “Time’s Up For Transphobes,” and “Join My Gay Cult.” 

Target shoppers have posted videos and images of swimsuits with clothing tags that describe the items as having a “light binding effect” on breasts and “tuck-friendly construction” for male genitalia. An adult swim top for sale on Target’s website mentions the “light binding effect” in the description, although an adult one-piece does not mention the “tuck-friendly” design. Some of the children’s swimsuits are described online as being able “thoughtfully fit on multiple body types and gender expressions.” 

“The ‘tuck-friendly’ swim suits are for adults only,” a spokesperson for Target told the Associated Press.

“We can also clearly see that the bathing suits, though not in the kid’s section, are available in kid’s sizes. Either those are sizes for kids, or for very, very, very small adults, which I guess is the excuse they’re going to go with,” Matt Walsh said in response to a video showing a Target store. The swimsuit in question is available in adult sizes extra-small through XXXX-large. 

Abigail Anthony is the current Collegiate Network Fellow. She graduated from Princeton University in 2023 and is a Barry Scholar studying Linguistics at Oxford University.
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