The Corner

Elections

The Biden Campaign Starts Spending Money in Texas

Joe Biden speaks during a campaign event in Wilmington, Del., July 14, 2020. (Leah Millis/Reuters)

The “mid six figures” that the Biden campaign is going to spend on television ads in Texas is probably going to generate its worth in good press alone. Regardless of whether the Biden campaign genuinely thinks it can win Texas, spending $500,000 or so on TV ads in July will make Democrats feel even more confident, perhaps make some Republicans nervous or dispirited, and who knows, maybe spook the RNC or Trump campaign into spending money in the Lone Star State. It will probably spur at least one news cycle of “Joe Biden has huge momentum” stories that campaigns love and that will probably infuriate President Trump.

For most campaigns, a half-million in television advertising is a considerable expense, but the Biden campaign had roughly $82 million in cash on hand at the end of May. If Biden loses, it will not be because his campaign ran out of money.

Will Biden win Texas? Beto O’Rourke had every imaginable money and media messaging advantage imaginable in his Senate bid against Ted Cruz in 2018, and he fell short. He was close, but still short. Biden will not have those kinds of advantages over Donald Trump. But stranger things have happened, and 2020 has already proven to be a wildly and unnervingly unpredictable year.

Most Popular

Education

The Shame of the Teachers’ Unions

No other group has shown as much contempt for its own work during the coronavirus crisis as teachers. Their unions are actively fighting to keep kids out of the classroom and also to limit remote instruction, lest it require too much time and attention from people who are supposed to be wholly devoted to ... Read More
Education

The Shame of the Teachers’ Unions

No other group has shown as much contempt for its own work during the coronavirus crisis as teachers. Their unions are actively fighting to keep kids out of the classroom and also to limit remote instruction, lest it require too much time and attention from people who are supposed to be wholly devoted to ... Read More
Film & TV

Laughing at Beyoncé’s Absolute Monarchy

Back in the Nineties, when hip-hop zealots questioned the intelligence of Beyoncé songs like Destiny’s Child’s careerist anthem “Survivor” and the sex-as-junk-food hit “Bootylicious,” there was little regard for the female agency that she now channels into an intersectional act, trading on gender and ... Read More
Film & TV

Laughing at Beyoncé’s Absolute Monarchy

Back in the Nineties, when hip-hop zealots questioned the intelligence of Beyoncé songs like Destiny’s Child’s careerist anthem “Survivor” and the sex-as-junk-food hit “Bootylicious,” there was little regard for the female agency that she now channels into an intersectional act, trading on gender and ... Read More
World

Massive Explosions Devastate Beirut

A series of massive explosions detonated in Beirut on Tuesday, with footage showing a mushroom cloud and shockwave emanating from the city port. [embed]https://twitter.com/air_intel/status/1290676373485490177[/embed] It is still unclear what caused the explosions. Lebanese security forces claimed the ... Read More
World

Massive Explosions Devastate Beirut

A series of massive explosions detonated in Beirut on Tuesday, with footage showing a mushroom cloud and shockwave emanating from the city port. [embed]https://twitter.com/air_intel/status/1290676373485490177[/embed] It is still unclear what caused the explosions. Lebanese security forces claimed the ... Read More

What or Who Decides This Election?

We know where to watch in the next few weeks but have no real idea what we will be watching. Yet pundits, the media, and the Left seem giddy that their polls show a Trump slump, as if they have learned nothing and forgotten nothing from 2016. But in truth, the news cycle over the next three months may well favor ... Read More

What or Who Decides This Election?

We know where to watch in the next few weeks but have no real idea what we will be watching. Yet pundits, the media, and the Left seem giddy that their polls show a Trump slump, as if they have learned nothing and forgotten nothing from 2016. But in truth, the news cycle over the next three months may well favor ... Read More