AP reports that “60 Minutes” will now try to inform its viewers when they’re spotlighting their Viacom partners in the book world (Simon & Schuster et al).
CBS certainly does not have a great record of making their corporate connections to S&S obvious to viewers. They didn’t do it with Dick Clarke. They didn’t do it in January with Paul O’Neill. They didn’t do it in December with the latest James Carville screed.
They didn’t do it with Hillary Clinton’s auto-lie-ography last summer, although that promotional effort started with ABC. Liberal bias isn’t just a reality at Viacom — it’s also an example of a convenient political/corporate win-win strategy.