You just make it up. As al-Reuters does today, discussing Obama’s video to Iran:
The Obama administration – in a major shift from former President George W. Bush’s isolation policy towards Iran, which he once branded part of an “axis of evil” – has expressed an openness to face-to-face diplomatic contacts with Tehran.
The part about Bush is false. Not only did Bush diplomats have dozens of “contacts,” but in 2006 the Bush administration, as Clinton earlier, attempted to negotiate an overall modus vivendi.
And then they wonder why people don’t buy newspapers any more.