The CEO statement that Caroline reports on here says nothing:
Anheuser-Busch, the parent company of Bud Light, claimed in a statement on Friday that the brand “never intended” to divide Americans over its creative collaboration with transgender influencer Dylan Mulvaney but failed to apologize to the core consumers it alienated.
“We never intended to be a part of a discussion that divides people. We are in the business of bringing people together over a beer,” CEO Brendan Whitworth said in a tepid response to the scandal.
Whitworth assured the public that while at the helm, he’s “focused on building and protecting our remarkable history and heritage.”
But it is a sign that wholesalers are, in all likelihood, (1) taking it on the chin as retailers need less Bud Light and (2) letting Anheuser-Busch hear about it.