The University of Wisconsin–Superior became the latest school to join the Unfair Campaign, which looks to bring attention to the “unfairness” of being white. The campaign’s slogan is “It’s hard to see racism when you’re white” and claims that “society was set up for us.” Below is a PSA ad:
https://youtube.com/watch?v=jz-_UqYAgzw
A UWS spokeswoman told Campus Reform that the university is sponsoring the campaign because it is an “opportunity on our campus to talk about all privilege and to create conversation” as well as to “learn and to grow together.” The university is planning to hold events with the Unfair Campaign and have professors discuss the project.
Last year, the University of Minnesota Duluth, which is less than ten miles away from UWS, dropped its sponsorship of the Unfair Campaign, saying that it was “divisive” and “alienating” to the student body. Interestingly, other institutions in the Duluth/Superior metro area are also involved with the Unfair Campaign, including Lake Superior College, the City of Duluth mayor’s office Human Rights Commission and American Indian Commission, St. Louis County Public Health and Human Services, and several area churches.