The Corner

‘Woke’ Values Boomerang on Coca-Cola

A driver delivers Coca-Cola products to stores in Boston, Mass., in 2008. (Brian Snyder / Reuters)

The world’s largest beverage company has come down from the virtue-signaling sugar high it got by becoming “Woke Coke.”

Consumers and distributors have forced it to sound a partial retreat from its role as a combatant in such left-wing culture wars as the battle against election-integrity laws.

An expose of Coca-Cola’s “diversity” training revealed it was using highly provocative slide presentations focused on the race of its employees. The company’s high-profile support for “social justice” causes has people wondering why it lobbied to weaken a bill banning U.S. firms from relying on Chinese forced labor. Now, consumer groups are holding the soft-drink


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