In the rhetorical battle over health care, the forces backing President Barack Obama’s overhaul have spent years polling and using focus groups to find the precise language that would win over voters — an effort that doesn’t at the moment appear to be working.
When Obama told grass-roots organizers last week that the mandatory purchase of health insurance would “be affordable, based on a sliding scale,” the phrasing precisely mirrored language that had been poll-tested and put before batteries of focus groups by Democratic consultants over the past few years.