Magazine December 1, 2008, Issue

Brand: Old Party

(Roman Genn)
But marketing is only part of the GOP’s problem

The Democratic party was always likely to win the White House and a larger congressional majority in 2008. Being by far the most intriguing and persuasive figure in either party, Barack Obama turned that likelihood into a certainty. Read those two sentences again and burn them into your brain. They will help get you through the next few months of recrimination, second-guessing, soul-searching, and “Whither conservatism?” discussions — including this one.

Bearing the burdens of an unpopular Republican administration, two protracted wars, and a softening economy panicked by a financial meltdown just weeks before Election Day, John McCain’s campaign would have

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