Magazine November 29, 2010, Issue

The Taste Makers

(Siora Photography/Unsplash)
Empty Pleasures: The Story of Artificial Sweeteners from Saccharin to Splenda, by Carolyn de la Peña (North Carolina, 320 pp., $32.50)

It’s often said that when a woman wants to lose weight, she goes on a diet, but when a man wants to lose weight, he exercises. The way this usually pans out is that the woman starts putting Sweet’N Low in her coffee and figures that’s good for at least a pound a week, so further measures aren’t necessary; while the man jogs three-quarters of a mile, comes home gasping, and decides that he needs to get in better shape before he starts working out. Besides serving as a handy metaphor for the mommy party’s and daddy party’s respective approaches …

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