Magazine May 2, 2011, Issue

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(Daniel Becerril/Reuters)

‘It’s Back!”

So goes Walmart’s new slogan. What they mean is the old Walmart is back — “Everyday low prices!” — and their disastrous attempt to evolve into Goremart — “Every quarter higher losses!” — is over. Five years ago, Walmart hired an Al Gore adviser as PR chief, stripped the stores of déclassé products such as fishing tackle, and filled it up with a lot of stuff that was “green-friendly.” The Sierra Club and The New Yorker said nice things about them, and Mr. and Mrs. America stayed away. As former exec Jimmy Wright told the Wall Street Journal, “The basic Walmart customer didn’t leave Walmart. What happened

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Mark Steyn is an international bestselling author, a Top 41 recording artist, and a leading Canadian human-rights activist.

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Books, Arts & Manners


Happy Warrior

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The market functions well enough to bring Walmart to its senses. Alas, for Big Government, there are no such corrective mechanisms.


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