Magazine July 18, 2011, Issue

For AARP Strategy Group Only

Federal government forms for applying for health coverage at a rally held by supporters of the Affordable Care Act in 2013. (Jonathan Bachman/Reuters)

CLOSE HOLD DOCUMENT

Focus Group Results

AARP Medicare and Entitlement Reform Messaging Strategy

Present:

MODERATOR

MALE, AGE 19

MALE, AGE 22

MALE, AGE 27

FEMALE, AGE 8

FEMALE, AGE 25

FEMALE, AGE 29

MODERATOR: Welcome, everyone, and thanks for coming. As you know, there are currently several proposals being talked about nationally about the problem with soaring Medicare costs, and I wanted to get your thoughts on these. You all represent a generation that will, in effect, be financing the health-care costs for the generations ahead of you, and I thought we could spend the next hour reflecting on statements about health-care expectations. Okay? Can we begin?

MALE 19: There’s pizza, right?

MODERATOR:

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