Magazine August 11, 2014, Issue

Hold the Self-Regard

In May, Burger King announced it was dropping its 40-year-old “Have It Your Way” slogan. The new tag line for the fast-food company is “Be Your Way.”

What does “being your way” have to do with burgers and fries? The company said in a statement that the new motto is intended to remind people that “they can and should live how they want anytime,” that “it’s OK to not be perfect,” and that “self-expression is most important.”

Oh for crying out loud. Still, it’s fascinating that an advertising firm was able to sell corporate giants on the idea that encouraging mediocrity, stagnation,

In This Issue

Articles

Features

Books, Arts & Manners

Politics & Policy

Nixon Rises Again

In December 1965, a 27-year-old journalist with slick black hair and pudgy cheeks, a Columbia Journalism School grad who had spent three years churning out conservative editorials for the St. ...

Sections

Politics & Policy

The Week

‐ The real tragedy here is what’s happening to John Kerry’s Nobel Prize prospects. ‐ If the Obama administration were a baseball game, this would be the seventh-inning stretch. He had ...
Politics & Policy

Poetry

THE FINAL IKON He felt that he would find it, Find it yet – The clarity he sought With all his breath. And when he had found it? Why did he grieve? And why did he find ...

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