Magazine | April 20, 2015, Issue

Announcing the 2017 MSNBC Schedule!


Announcing the 2017 MSNBC Schedule!

Chelsea Clinton, president and CEO of MSNBC, the nation’s leading progressive Web- and mobile-based news and information network, announced a new lineup this afternoon.

“This is a time of great challenge, but also great opportunity, in the television-news and public-affairs space,” Clinton said via the smartphone application Periscope. She went on to list the many ways that MSNBC has responded to the new and changing landscape of communications technology.

“We’ve right-sized our workforce, become leaner and more competitive, and redirected our energies from old-style legacy broadcasting — with its reliance on expensive cameras and viewing audiences — to a nimbler and lighter way to tell the vital stories of the day,” she said.

“Our overall expenses, along with our production costs, have been reduced by 97 percent! And that allows us to do what we do best: talk to Americans about the issues that matter to them.”

“For instance,” she added, “I am broadcasting this myself, using my iPhone and a selfie stick.”

“Millennials are the key audience for us,” she continued, “because they’re young and mobile and they want to get their information where they are — on the go, on smartphones and tablets, without a lot of heavy information or what we around here call ‘homework.’ The New MSNBC is going to be more about making you feel a certain way and less about making you think.”

The New MSNBC lineup includes some old favorites and some cutting-edge programming, all retooled and rethought for the way the Millennials absorb information.


6 a.m. to 11 a.m. Morning Joe

The flagship MSNBC talk and issues program is now expanded to five hours in the morning. Join Joe and Mika as they welcome newsmakers from the nation’s capital. Mika will be broadcasting from inside her Prius via her iPhone. Joe will be chiming in as possible from his room in the mental-health facility to which he committed himself after the election of former Texas senator Ted Cruz to the presidency. Viewers can easily access this new five-hour offering by logging in to a webinar link.

11 a.m. to 3 p.m. Sittin’ and Knittin’ with Grammy

Take a load off and relax with America’s favorite grandmother, former secretary of state Hillary Rodham. The secretary — or “Grammy Hills,” as her guests will call her — will relax in the sunroom of her home in Chappaqua with an iced tea and a slice of lemon cake as she spins tales of her life in and out of the spotlight. With a heavy emphasis on homemaking, crafting, international affairs, and personal finance, Grammy Hills will take your calls, talk over the big issues of the day from a decidedly “homestyle” perspective, and coax newsmakers and celebrities to show a different side of themselves. Viewers can find this show by “following” @grammyhillaryrodham on Instagram and continually refreshing their feed.

3 p.m. to 6 p.m. Afternoon Joe

The flagship MSNBC morning show becomes a terrific new afternoon wrap-up of everything people have been talking about since Morning Joe. Expect the same fireworks and sharp opinions, except this time with an afternoon sensibility. Mika and Joe will appear side by side on Skype as each interviews a newsmaker guest from wherever he or she happens to be at the time. Using the “everywhere” attitude for which Millennials are famous, we’ll be able to see Mika and Joe going about their daily lives while at the same time carrying on the fresh and fearless conversation that is their signature. Viewers will access this programming by adding the show as a “contact” on Skype, calling in to the show one minute before airtime, setting their Skype status to “Mute” — this is very important — and watching the conversation unfold!

6 p.m. to 9 p.m. DMs with Rachel Maddow

Legendary MSNBC host Rachel Maddow sits in a quiet place, wherever she happens to be, and tweets out her thoughts to her followers, engaging in thoughtful and nuanced @replies as the situation warrants. The audience simply follows along on Twitter! No “cable” or screen necessary!

9 p.m. to 1 a.m. Nighttime Joe

The flagship MSNBC morning show that became a terrific new afternoon wrap-up now becomes a late-night digest of the best moments of the afternoon wrap-up! On YouTube!

1 a.m. to 6 a.m. Sleepytime with Ed Schultz!

Ed Schultz, MSNBC’s dynamic former nighttime host, sleeps in his bed while watched over by you, the viewer! Viewers simply search for Ed’s feed on Periscope and click “Join” — it’s as simple and as mobile as that! The audience is invited to participate in the show by tweeting directly at local first responders when Ed’s breathing becomes labored or stops altogether due to severe sleep apnea.

The New MSNBC premieres next week!

For more information, please DM or tweet @msnbcpr. Please allow four to six weeks for a reply.

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